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Marketing and Sales Diploma

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About Course

Master the art of marketing and sales with the Canadian Chamber of Commerce in Egypt’s Marketing & Sales Diploma. This comprehensive program covers everything from brand management to advanced selling techniques, offering 12 essential modules designed for marketing managers, brand managers, business owners, and more. Equip yourself with the skills to create impactful marketing strategies, understand consumer behavior, and maintain a strong online presence. Enroll now to transform your career and drive business success

What Will You Learn?

  • The fundamentals and broader aspects of marketing beyond just selling and advertising.
  • How to develop and implement effective marketing strategies for competitive advantage.
  • Insights into consumer behavior and decision-making processes.
  • Techniques for conducting both qualitative and quantitative marketing research.
  • Brand management strategies for building and maintaining strong brands.
  • Customer Relationship Management (CRM) to foster customer loyalty.
  • Integrated Marketing Communication to create cohesive marketing messages across channels.
  • The sales process, from developing a strategy to closing a sale.
  • Advanced selling techniques to enhance customer engagement and sales.
  • Online marketing essentials, including SEO, social media, content marketing, and more.
  • Strategies for maintaining a dynamic online marketing presence.

Course Content

Defining Marketing

Marketing process

Marketing Strategy

Consumer Behavior

Marketing Research

Brand Management

Customer Relationship Management

Integrated Marketing Communication

Sales Process

Advanced Selling Techniques

Online Marketing

Maintaining an Online Marketing Presence

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